Title of the Article: PERSON ORGANIZATION FIT DISPLAY THROUGH SOCIAL MEDIA: EMPLOYEE AS A STAKEHOLDER
Author/s: Dr. Pratima Verma and Ranjith T P
Publication: International Journal of Economic Research 17(2) 2020:167-176
Abstract: Employer branding is a significant activity which can augment the success of an organization and have an overall impact on its growth in the long term. Employees can be the best brand ambassadors of any organization when it comes to employer brand building. This, in turn can add a lot of credibility to the organization's claims. What are the factors that influence an employee's decision to be a participant in an organization's efforts to build its employer brand? This process of getting the support of an employee in its branding efforts is influenced by different components and certain steps are taken by every organization to promote such brand advocacy. There are certain inherent attributes of employees, which, when combined by external factors related to the organization, inspire employees to be a promoter of the firm's employer brand. This review consolidates past researches in this field. The study also examines the relationship between employees' Person Organisation fit and their participation in employer branding activities on social media. The influence of factors impacting employee's motivation, thereby encouraging them to voluntarily take part in such important value-added activities is also investigated. This study is aimed at exploring the linkages between P-O Fit, P-E fit, Organizational commitment and organizational citizenship behavior to the participation of employees in employer branding efforts in social media.
